||We are in the
age of information explosion, most of us have the experience of receiving kinds of direct
mails every two or three days, These DMs are promotion coupon, catalogue, leaflet...etc. Most of
them have the same content instead of customization to each
recipient. So in the most case the content is not recipient's really need. Of course it can't
bring substantial sales for the marketer. This kind of marketing
campaign not only waste
production cost and waste mailing fee, but also it is not welcome by the recipient.
How to make the direct
mailing more attractive to arouse the potential's interest?
Personalized DM is one of the effective way. Along with the
popularization of digital printing, it is possible to produce the
personalized DM. How to make thousands of DMs more quickly, more
personalized, more economically? HAIYAA VariPrint gives its own positive
solution through providing more state of art technologies.
Comparing with personalized
card making, personalized DM have more requirement on variable
special effect, variable text flow, CMYK color support...etc. Specially
logic processing is very important and necessary. VariPrint build in more than 40
functions, By setting parameter freely, the customer can always find the
best solution to meet complicated demand. VariPrint not
only provide sophisticated variable content itself, for example, text, image,
barcode, but also provide variable properties of these elements, such as variable
font size, typeface, color and even the position of variable box. That is to
say, once you have set the logic criteria of variables. you will get
various kinds of effects and highly customization for both layout and
After all, The direct mail produced by VariPrint will attract
your eyes more and ensure to bring more business.